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Stylinity: Moving The Selfie Forward

A Selfie A Day Keeps The Fashion Police Away 

The Selfie is a powerful tool and now, it can even earn you money!

As we said goodbye to 2014, I couldn't help but wonder what would happen to the selfie. The word selfie was used over 92 million times on Twitter last year and I had hoped for a slow and gradual decline away from selfies and into something else, anything else.

In 2014 alone, Ellen DeGeneres’ Oscar selfie broke the retweet record, there was the dreadful #Selfie song by The Chainsmokers and there had even been a few dogs taking selfies. So how could it progress any further? With the selfie stick taking off, the world is becoming more desperate than ever to make sure no-one is absent from a photo.  

Well now, the selfie has taken an even more vain and tragic turn for the worst. Stylinity is a new fashion app that claims: ‘Your style is money. Share your unique style and earn rewards when people shop your look.’ The gist of this app is to take a photograph of yourself, dressed in all your finery and then try to convince your friends to dress like you in order to make money off them.


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It seems fairly simple to use. All you need is to scan in the barcode of your clothing and then post it to any social media platform and voila! You’re a walking advert for Topshop. Then if your pals buy it through you, you get a reward which can be anything from cash to "exclusive experiences." And don’t worry, Stylinity has thought of everything: you can “take and share a better selfie with the built in timer” and there’s even an “optional Selfie Stage accessory,” whatever that means.


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I suppose it cuts out the middle man and the “I love your coat, where did you get it?” sort of questions. But, I don’t think this is a good idea; encouraging impressionable teenagers to consider themselves as models in the making.

I don’t like accidentally wearing matching clothes with my friends, so I wouldn't dream of doing it intentionally. Overall, I’m just grateful that this app is only available in the US - for the moment. 


Megan Herdson
Megan is a country girl who moved to the city with some big dreams. She is studying her MA in Creative Writing whilst also managing an American Football Team.  She loves her blog and wants nothing more than to have her words read. That and to win the Championship, obviously. Follow her @MeganAtSMF

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Stylinity: Moving The Selfie Forward Reviewed by Megan Herdson on Friday, February 27, 2015 Rating: 5
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