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How To Become A Tumblr Titan

How to Become a Tumblr Titan - Guest Post

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Compared to larger social media sites such as Facebook and Twitter, more often than not, Tumblr is overlooked as part of a viable busines strategy. However, Tumblr has grown at a rate of 74% last year and the number of active users is close to 50 million by now. Clearly this is a force that online publishers, internet marketers or even just a social media enthusiasts can no longer ignore.

Bold and Beautiful Design


The format of Tumblr places it closer to a blogging platform than a typical social network. Photos, GIF memes, videos and more come alive on Tumblr. If you have good visual material at your disposal, Tumblr can be a very good medium with which to share them with the world. It’s also a good way to discover exciting content by other publishers in case you are in need of the same. Furthermore, it offers many customizable design options for branded “Tumblogs,” thus offering a more unique visual experience for different kinds of brands. It’s almost like building your own site rather than just opening a social networking account. 

Better Content


While this is not necessarily by design, Tumblr does seem to many to offer more appealing content. This may also be because it has not become a mass medium like some of its competitors. Ultimately you will not find less users posting trivial items about their day to day activities. You are more likely to end up with witty, intelligent and creative material; however the same is expected from you also as a publisher. 

Less Censorship and More Freedom


Some of the major social networks have become so paranoid about maintaining their mass fan base and being politically correct that they are taking a hard stance on anything remotely controversial. Tumblr is more personal and yet a more open medium with less censorship. It also does not press you to use your real identity if that suits you. The focus is on what you share rather than who you are and this can be a very liberating feeling. 

Better Privacy and Improved Identity


Tumblr offers greater privacy in ways that you probably never imagined. For instance, on Twitter you will likely be judged by your number of followers, no matter what you have to share. But on Tumblr you can hide that information and let your content speak for itself. You can schedule posts like Facebook but unlike Twitter. Your Tumblr posts are searchable like Twitter but unlike most of those in Facebook. In this instance, you’re more-or-less getting the best of both worlds.

Young Audience


Research has shown that Tumblr is very popular among the 13-25 age group. In fact, 61 percent of teenagers consider it to be their favourite social network. If you want to target this younger demographic, Tumblr is where you should start. Starting young also allows you to cultivate long term relationship with people over the years that can translate into something more fruitful later on. 

Dofollow Links


Finally and most importantly, Tumblr is a huge boost for SEO, in case you are trying to promote a website through it. Links can be incorporated in Tumblr posts in a more sophisticated manner compared to both FB and Twitter. Also unlike most major social networks as well as online forms, these links are “Dofollow” links. Basically, Dofollow links contribute hugely to the search engine rankings of that of the site that is being linked to. Most public sites choose to keep it “Nofollow” as people tend to spam the sites with random links for SEO. But Tumblr thankfully is one of the last big sites remaining where you can build Dofollow links easily.

Final Thoughts


It’s obvious that Tumblr has many benefits and can be a very strong, complementary measure to enhance your social branding and marketing activities. So, the question is how to plan a quality Tumblr campaign and what to keep in mind for the same. For more information, check out the infographic below.




Written and created by Amy Williams for Social Media Cambridge

Amy Williams is a journalist and former social worker based in Southern California. As a mother of two, she hopes to use her own experience as a parent to help other parents raise their children to be the best that they can be.
How To Become A Tumblr Titan Reviewed by Tom Welby on Wednesday, February 25, 2015 Rating: 5
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