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Tinder Acquires Snapchat Rival

Tinder: The One Stop Romance Simulator Is Growing


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Oh, Tinder. The simplicity you've brought for hook-ups and one night stands is insurmountable. You've successfully removed any discomfort of having to approach that attractive girl or guy at the bar. No longer do we need to worry about whether or not they’re eyeing you up or just trying to assert if you’re still creepily gazing in their direction after you awkwardly made eye contact once. Because now you can just swipe right give a quick greeting and you’re set. What a time to be alive.

In its next move for a global takeover of our entire romantic lives, Tinder has acquired ‘Tappy’ a picture sharing application that is a rival to Snapchat. Tappy allows it’s users to start up chats with each other which involve pictures. Once you send someone a picture, it creates a private chat between the two (or more) people with all the pictures getting instantly deleted within 24 hours.

Well this seems a bit of an appropriate purchase for Tinder. I wonder what on earth they’re hoping the software could achieve for their horny users. I suspect nude circulation to skyrocket.

The deals made between Tinder and Tappy have not yet been revealed, so we’re left to wonder how much Tinder paid up to get a hold of Tappy and its crew. Tappy has only existed since July last year and after being picked up by Tinder, will cease to exist. Its staff will all likely be using their expertise to bring more features to Tinder.

I’d hazard a guess that they’ll be working to bring more to the Tinder Moments section, where people can share pictures with people whom they've been matched with for 24 hours. Or, they could just create simple photo sharing services just like Snapchat and Tappy.

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Tinder CEO Sean Rad commented on the acquisition by saying:

‘We’re very good at connecting people, but there’s this ‘What happens after that?’ moment that we want to improve. We not only want to get better at the way we use criteria to connect people, but we want to broaden the reasons for connecting in the first place. The Tappy team will help us tackle both fronts, the pre-match experience of creating that first connection and the post-match experience of communicating with that person.’

This acquisition is the first for Tinder. Which is quite a way into Tinder’s success. Tinder are now seeing  1.5 billion swipes every day, 21 million matches each day, and just yesterday surpassed the 5 billion match mark. 

So, we’ll just have to see how Tinder plays this all out. I’m sure they know what they’re doing with their purchase of Tappy. I’m sure that giving users more ways to send each other racy pictures is probably a good move for getting more traffic.

Well played Tinder. Let’s hope that you aren't the next target of David Cameron’s war on encryption. Because I’d like to see where you go with this. 


Tom has just graduated from University of East London in Creative and Professional Writing. He loves writing and he currently manages, edits and writes for this blog. His other loves include Arnold Schwarzenegger films and his dog. Follow him @TomAtSMF

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Tinder Acquires Snapchat Rival Reviewed by Tom Welby on Monday, January 19, 2015 Rating: 5
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