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Social Media and the 2015 General Elections

hull.ac.uk

This will be the first general election in the UK which will take place with social media being a key battleground for our representatives to duke it out on. With every last faux-pas and offensive message being immortalised on our news feeds, politicians can’t seem to escape the hate and can often be found floundering away unsure of what’s hit them in this digital age.

Naturally, social media is of vital importance. Just take a look at The Green Party’s recent boon in popularity and numbers. What’s it down to? Successful use of social media. It’s of vital importance, especially when you try to get a hold of the younger generation or the tech savvy who don’t even bother going to news sites for their fill of world gossip.

So as we race ever closer to our next general election, (it's 100 days from today!) if you’re a little unsure of your parties social media channels, let’s take a quick look to keep you up to date. It may be a tad early, but parties who are prepared are already pushing themselves out there. If your party isn't, maybe it’s time to get to work for them? Or just give them a friendly poke or three.

The Conservative Party

mashable.com

The Tories have sorted themselves out with all the right social channels for now. They’ve got a Facebook, Twitter and a YouTube

David Cameron also has his own Twitter if you fancy asking him some questions.

Unfortunately for the Tories, they don’t seem to be really taking bold steps into social media and getting some good viral campaigns started already. Cameron’s twitter only tweets about twice a day and it’s only ever very official business. Nothing on a more personal level, which I think would work wonders for the PM.

The Labour Party

mashable.com

Labour goes one up against its Tory rivals thanks to using their very own Instagram account. They still have all the basics with a Facebook, Twitter and YouTube accounts.

But similar to Cameron, the Labour leader Ed Milliband only tweets a few times a day if that. Poor Ed. He’s been the butt of jokes for a while on social media. I suppose we’ll see if he can rally that into some support in the last few months.

The Green Party

mashable.com

Ah, the Green Party. They’re currently going through one of the best popularity spikes in the last 20 years. Not too shabby, but then again what’s not to love with these friendly folk.
Here’s their Facebook, Twitter and YouTube.

Their leader, Natalie Bennett can also be found on Twitter. However, Natalie manages to send out an average of 23 tweets per day and replies to a fair chunk of tweets made towards her. Now that’s not too shabby. The boys could learn a thing or two here, engagement with the community makes you much more human and relatable. Green Party have seen a 9.8% increase in popularity and it doesn't seem to be slowing down.

mashable.com

Oh, Lib Dems. Poor, poor Lib Dems. I don’t think this election is going to be your year. Unfortunately you’re still going to be getting the blame for the increase in student loans.

You’ll still find them online though. They have a Facebook, Twitter and Youtube.

 Nick Clegg, the Lib Dem leader is also on Twitter. Unfortunately however, he barely seems to manage a tweet a day and replies to a very small amount. Time to step it up a bit.

The UK Independence Party

mashable.com

The ever controversial heavily right wing party UKIP are up on their social media channels promoting their ‘Party for the People’ campaigns.

 Here’s their Facebook, Twitter and YouTube.

Nigel Farage and his ‘everyday chap’ persona is up on Twitter as well. He does tweet a solid four times a day though. There must be a fair bit of downtime between pints shared with his opposition in his constituency.

Though they suffered a rather painful defeat in the Scottish independence vote, The SNP are back and swinging with a new leader and new campaigns.

They’ve got their social channels up and running. Facebook, Twitter and YouTube.
Their new leader, Nicola Sturgeon is up on Twitter as well.

Nicola is a solid tweeter, dropping about 8 tweets a day. 

The Party Of Wales

mashable.com

The Party of Wales or Plaid Cymru is after some independence for Wales.

You can find their Welsh friendly Facebook, Twitter and YouTube from those links.

You can also find Leanne Wood, their Leader on Twitter.

Still with me after that barrage of information? Good!
So the stage is set. It’s time to get following who you want to see have a good turnout in the elections.

Over the next few months I hope to see these parties really embrace their social media channels and realise the potential it holds.  When they do, we’ll make sure you hear about it. 

Did I forget about anyone you want to hear about? Let me know and I'll make sure to include them.



Tom has just graduated from University of East London in Creative and Professional Writing. He loves writing and he currently manages, edits and writes for this blog. His other loves include Arnold Schwarzenegger films and his dog. Follow him @TomAtSMF

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Social Media and the 2015 General Elections Reviewed by Tom Welby on Monday, January 26, 2015 Rating: 5
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