Twitter Will Now Offer 'Coupons'
Twitter Offers Deals
Twitter is no longer just about expressing yourself or sharing that video of that funny pug. There are 271 Million monthly active users on the social network, and so Twitter have turned to advertising to make a profit, and they are not wrong. After announcing their 'Buy Button', Twitter have announced another service that could attract users and brands alike.
Twitter will be rolling out 'Twitter Offers', that will essentially function as online coupons. Except without all the hassle of having to remember your a piece of paper or a code when you go to a shop or restaurant. So how exactly does it work?
It's pretty easy, if you're checking Twitter to look at your friend's and favourite celebritie's updates, you may come across a great offer from a store. With 'Twitter Offers' all you have to do is click on 'Get The Offer', and the deal will be added to your credit card, ready to be redeemed at the till. Yeah, you heard right, the 'coupon' would be linked with your credit card, ready to be used whenever you choose to. The first time, of course, you would have to enter your bank details and register your card.
This is definitely a step in the right direction for Twitter, who with this new update will be attracting not only users, tempted by deals, but also brands and companies who want to use Twitter to sell their product.
In the future, 'Twitter Offer' partnered up with a 'Promoted Tweet' could be the perfect combination for brands who want to get their product out there. A 'Promoted Tweet' is a paid advertisement that appears alongside other people's tweets as content. Therefore, using a 'Promoted Tweet' quickly conveys your message across Twitter. Could this fast become the best way to get brand seen? It's digital marketing at its finest but also at it's most effective.
Indeed, there is another advantage with choosing to use 'Twitter Offer', you'll be able to concretely see your return on investment, You put your advert as well as special deal out there and you can measure how effective it was by looking at how many people used the deal. Probably the most perfect way to connect online activities to offline sales.
This is good news for all the companies that will gain a lot from choosing to use this special service that Twitter offer. However, while it could be good for users that will be able to view great deals, it may also mean a lot more advertising on Twitter. The social network have also announced that in the future, they may also rely on user's location to choose the best possible offer for them. So Twitter will essentially be stalking you through the internet and tailoring annoying ads just for you!
Laura is a recent graduate from University of East Anglia in Film and Television Studies, currently interning as a content writer but hoping to one day live off her writing. Follow her @LauraAtSMF.
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
Twitter Will Now Offer 'Coupons'
![]()
Reviewed by Anonymous
on
Wednesday, December 10, 2014
Rating:
Anonymous
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.