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Sending The Right Visual Message With Your Blog

Are Your Sending The Right Message Across?

Blogging has become an integral part of modern-day marketing. Whether you are building your business brand or creating an individual brand through a personal webpage, maintaining a successful blog can make the difference. Successful blogs are not simply about the written features and editorial posts; they also have strong visual signatures that draw in readers and keep them coming back for more. To ensure the success of your blog, begin in the design stages, while choosing the right visual media to connect with your target audience.

blogging content marketing
Source: huffingtonpost.com

Designing for success

To send the right visual message with your blog, you should establish your blog’s message from the beginning. Visitors to your site need to understand the point of the blog within seconds of arriving. Once you have established this element concretely, it becomes easy to sort out what visuals will enhance it and not distract from it.

Human beings can process images in a matter of seconds and are very visually oriented, so the importance of imagery in your blog cannot be over-stressed. Choose images that are low on clutter; simple photographs are more powerful than those considered too “busy”. Image choice becomes particularly important when it comes to selecting an image for your blog header. The image should reflect the content of the blog — the subject matter — so that visitors can immediately know what the blog is about and why it is important to read on.

Embedding videos is another popular option that many bloggers pursue, but be cautious about overusing them. Unless your subject matter actually is video or similar media, overdoing video clips can leave visitors unsatisfied and even irritated. Choose Stock Video Footage clips wisely, relate them to the site’s subject matter or the pertinent blog post, and give visitors the option to play them themselves rather than bombarding them with unexpected auto-play.

blogging content marketing
Source: socialmouths.com

Visual messages, social media and your blog

Successfully marketing your blog means publicizing it through social media. Using your Facebook or Twitter account to promote blog updates and pertinent posts will help to draw in regular readers, increasing your chances of generating customers and subscribers. The key to successfully taking advantage of social media outlets is to understand the unique features of each network and how to capitalize on them.

Links previews are a common way to get the word out on social media sites. These allow readers to preview your content, generating interest that leads them to click on your post. Links usually include an image, called a thumbnail, that may be your logo, a photo related to the post, or other relevant image. Another way to capture attention with an image is by utilizing image posts. By blending an image post with a link post, you get the highest level of exposure and attract the most attention.

Utilising imagery and visual media in your blog is an important marketing tool that simply cannot be overlooked. Taking advantage of this simple and effective method for getting attention will help to boost your site’s traffic and increase your overall success.

Nikolaos Tsiakmakis

Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
Sending The Right Visual Message With Your Blog Reviewed by Nicolas At SMF on Saturday, November 01, 2014 Rating: 5
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