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Weight Loss The Social Way

Almost Enough To Make Me Curb The Carbs

Allow me to introduce our brand new segment: “news to make you feel even worse about that whole bag of Doritos you scoffed last night.”

Today, we’re going to talk about Larry Evans, a new viral inspiration who has taken to posting pictures and videos of himself working out onto Facebook. While that may sound unappealing (we all have twelve Brocks on our friends list who do the same, and their chiselled biceps make us feel worse about ourselves, not better), Larry isn't your typical ab-fab show-off with the figure of a Greek god. He's a 57 stone American, and he's fighting to lose the extra weight.

Over the past 140 days, Larry has been posting almost daily updates to his personal Facebook account. They mostly come in the form of gym workouts, swims, spin classes and weightlifting sessions. The videos regularly receive in excess of one hundred thousand shares, hundreds of thousands of likes and tens of millions of views, all circulated by the 52,000 people who currently follow his account. Larry's mantra - #getfitdontquit - is going places, and people around the world are jumping on board.

While comment threads on stories like Larry's would usually be full of vile trolls looking to fill their hourly insult quota, responses have tended to be full of gratitude, positivity and inspiration. There's nary an ignorant comment in sight.

To give the story even more feel-good vibes of happy-goodness, Larry's local gym have pledged to help him out as much as they can. They've set up a stand where fellow gym-goers can donate healthy food to help the man with his 'fitness journey', and have popularised another hashtag to wish Larry well: #teamlarry. On top of helping to spread a positive message, the gym have used Larry's newfound fame to gain some good press - an example of excellent Facebook marketing.

While we don't know how much weight Larry's shed, he's posted a before and after of his progress so far. It must be said, the man's lookin' increasingly trim.
Keep up the good work, Larry.


Emile is a postgrad from the University of Saint Mark and Saint John. He’s hoping to break into journalism or publishing, and won’t stop blogging until he’s managed it! Follow him @EmileAtSMF.

Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
Weight Loss The Social Way Reviewed by Emile Cole on Friday, October 03, 2014 Rating: 5
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