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The Rise Of The YouTube Celebrity

Vlogging Now The Route To Fame

6th September, Waterstones, London. 8,000 people are waiting. A car pulls up. These 8,000 people, most of them girls, start shouting 'I love you', all of them trying to get a glimpse of the person in the car. Who steps out? Not, as you would expect, One Direction but Alfie Deyes - a YouTuber.

Most of us don't have a clue who Alfie Deyes is, but his YouTube channel has 3,062,799 subscribers and his videos have millions of views. On top of that, Alfie Deyes has released a book, 'The Pointless Book', and was signing copies at Waterstones (to really get an idea of how crazy it was, watch this video). If you're expecting great literature than this book is not for you; it's an 'activities' book that suggests things to do on every page. However, whatever Alfie Deyes is selling seems to be working as his book is number one bestseller at Waterstones, in front of Jamie Oliver and Ian McEwan. Alfie Deyes, by doing nothing other than posting videos on Youtube has managed to get himself a book deal, and reach the bestseller's list.

He is not the only YouTuber, whose online success has landed them a book deal, Zoe Sugg, better known as Zoella, Alfie Deyes's girlfriend, will be releasing a fiction book called 'Girl Online'. Carrie Hope Fletcher, Tom from McFly's sister and Les Miserable's Eponine, will also be releasing hers, 'All I Know Now', in May. Publishers are now banking on YouTube subscribers rather than proven written talent, and who can blame them? Zoella has 6,003,692 subscribers, six hundred thousand potential readers for her book, and could even top Alfie Deyes.

Five years ago, YouTubers were mostly unknown and so was vlogging (video blogging), but today most YouTubers don't even need a second job because they make enough money from their YouTube channel alone. It seems like madness to us that someone who only posts videos on Youtube and doing nothing other than being themselves in front of the camera could become so famous. The younger generation are to blame for the rise of this kind of celebrity, They are the ones who are spending increasing amounts of time on social media and watching YouTube videos.

For those of you that dream of attaining celebrity status, forget about X-Factor and other reality TV shows, creating YouTube videos nowadays seems like the place to start. You could even get a book deal out of it.


Laura is a recent graduate from University of East Anglia in Film and Television Studies, currently interning as a content writer but hoping to one day live off her writing. Follow her @LauraAtSMF.

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The Rise Of The YouTube Celebrity Reviewed by Laura Veit on Friday, October 03, 2014 Rating: 5
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