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Social Media Marketing Tips: Brand Reputation

How To Build Up Great Brand Reputation

Brand reputation. It’s kind of important. Malaysia Airlines are doing a fairly shoddy job of it, not least because of their recent PR cock up. If your reputation remains intact and in good shape, you’ve got the possibility to earn lifelong custom and fans. With apparently 50% of decisions to buy being influenced by word of mouth, your reputation on social media is high priority. Your product or service needs to be consistently reliable and high quality, and although we can’t help you in that respect, we can offer a few starters for building up a decent image for your brand online.

1. Be yourself

It’s your business so it’s your voice. Identifying who you are, what you do, who your target audience is and how you want them to perceive you, will help give your business voice precedence and integrity. You need to aim to be setting yourself aside from the competition and an honest and authentic voice will help this – social networks lend themselves very well to this more natural and organic type of marketing, as they are all about conversation and engagement. A consistent message with a consistent voice will help strengthen your brand image and garner trust and loyalty in your customers.

2. Engage with influencers and the community

Once you’ve defined your brand, you need to get people interested in it. Social media is designed to bring the celebs to the plebs and vice versa, it’s an open space within which you can carve out your niche and strengthen your brand reputation. Social media allows you to converse with industry leaders and other experts, which is not only a great way of picking up tips and learning more about your trade, but it encourages others to view your brand as reputable and knowledgeable – if your brand is engaging with the experts then that must make you an expert too, right?

Use social networks to ask questions, add your own input, share content (and don’t just share your own!) and sign up to RSS feeds. This type of networking helps improve expertise and credibility. Sometimes it’s not always about making a sales pitch – well, it is, but in more indirect and appealing ways. Join groups and communities online to participate in discussions and build relationships. The idea is to create a network of contacts that could lead to future possibilities, and getting your name and logo recognised amongst the circles that count.

3. Create quality content

It’s long been said that content is king. You need to be creating content that is engaging your audience. Sharing content that your audience will find useful, entertaining and informative is a great way of getting fans on board and bolstering your good reputation.

Brands like Nike and Red Bull are particularly good at creating unique and compelling content that helps strengthen their brand reputation – you don’t have to go quite as far as the Red Bull supersonic free fall stunt, but it does show you that the sky’s the limit when it comes to marketing possibilities.

4. Watch your back

Social media is a nice idea, but not everyone who uses it is so nice. Make sure that you monitor what people are saying about you online by using tools like TweetReach, Social Mention or Google Alerts. Obviously a genuine complaint must be dealt with the utmost of customer service (and don’t be scared of showing this on social networks, it shows you care); however you can limit the damage of potential hijackers out to tarnish your good name by staying ahead of the game. Outstanding customer care and service is vital, and will help spread the good word about your business.

Your online reputation is a really important aspect of your business model (but don’t forget the fact that there’s an offline world too!). Building up your brand reputation doesn’t just mean a few witty Tweets – it’s an ongoing process that requires time, planning and creativity, but one from which you will reap the rewards.

Katie Rowley 

Recent graduate and now interning as content editor, when she's not writing articles Katie can quite likely be found festival-ing, holiday-ing or reading a book (dedicated English student that she is). Follow her @KatieAtSMF.

Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
Social Media Marketing Tips: Brand Reputation Reviewed by Katie Rowley on Wednesday, September 10, 2014 Rating: 5
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