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Cat Selfies Finally Find A Use!

Eye Of The Tiger

We’ve saturated social media with countless cat memes and videos, but spare a few moments for these latest cat fanatics - it's for a good cause!

Last Tuesday saw nearly 40 million mentions on Twitter for the Cats Save Tigers campaign, an online operation organised on behalf of Greenpeace to raise awareness of the eradication of wild tigers.

More than twice as many cat pictures are shared online than selfies, so creative agency Mr President harnessed the power of our domestic favourites to help save their wild relatives. They created a meme-maker so that social media fans and cat lovers could get behind the cause, casting their own pet cats as the stars of fun shareable memes with a serious message.

Famous internet cat sensations like Lil Bub, Princess Monster Truck and Hamilton the Hipster Cat all got involved in the campaign; Captain Pancake stole the show, with a cat-tastic haul of over 75k likes and 3.42k comments on @cats_of_instagram for this pic below:

As a novel and experimental campaign, the results have been far better than both the creative agency and Greenpeace expected, and it’s helped the animal rights organisation reach a completely new audience.

The campaign not only highlights the suffering of endangered tigers (there are only 3,200 left living in the wild), but it also shows how internet trends can be harnessed to raise awareness of real-world issues. The campaign has an estimated Twitter reach of over 35 million, and over 5,000 memes have been created so far. Within hours of launching, #CatsSaveTigers was trending on Twitter.

Katie Rowley

Recent graduate and now interning as content editor, when she's not writing articles Katie can quite likely be found festival-ing, holiday-ing or reading a book (dedicated English student that she is). Follow her @KatieAtSMF.

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Cat Selfies Finally Find A Use! Reviewed by Anonymous on Monday, August 04, 2014 Rating: 5
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