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W Hotels offers ‘social media concierge’ to live-tweet your wedding – for $3,000

Is this a story of modern romance or a case of social media taken too far? The wedding photographer is a staple at the big day – but a Social Media Wedding Concierge?

The luxury W Hotels chain has taken the decision to offer a social media specialist as part of its wedding package, ensuring there’s someone on hand  to tweet, Instagram, Vine, blog and Facebook every precious moment of your day. Surely there are certain things you want to keep private? 


The deal (which only runs to the end of the year so get your names signed up quickly!) is offered by four of the hotels in New York, providing the happy couple with a social media expert who can satisfy all your networking needs from ‘live tweets and hashtags to Vine videos and Instagram filters, W’s Social Media Wedding Concierge will document the ‘I Dos’ and encourage guests to utilize a dedicated wedding hashtag for every one of their posts’. Right.

In the hotel chain’s marketing spiel, there’s also something about creating a Pinterest board ‘to inspire the couple’ and a Shutterfly book containing all the ‘social media highlights from the day.’ 


Live tweeting from the ceremony, Instagramming pics of the first dance and Vining videos of the reception – as well as thinking up a unique wedding hashtag – begs the question, who is going to pay $3000 for this, frankly bizarre, service? Perhaps the same couples who buy into this latest fad would also consider signing up to the new social media prenuptials clauses.

Is the W ahead of the game on this one, or is it simply an overpriced gimmick seeking to exploit people’s addiction to social media?


Recent graduate and now interning as content editor, when she's not writing articles Katie can quite likely be found festival-ing, holiday-ing or reading a book (dedicated English student that she is). Follow her @KatieAtSMF.

Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.

Head Over Heels For Social Media Reviewed by Anonymous on Wednesday, July 16, 2014 Rating: 5
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