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Expand Your Business Using Social Media

Use social media to attract new customers

Business and social media go hand-in-hand now, and many companies are now recognising that there are lots benefits to be seen when integrating social media into a business strategy. For any firm to perform well, getting connected is necessary. Taking your company online will ensure that connectivity between you and the customer is an easy process, and once you have the power of social media, it can give your company a new lease of life, and give you the upper hand in the competition.

social media marketing
Source: virtualsocialmedia.com

Connect with admirers and customers via social media

Social media makes the process of communicating with you customers and fans easier than any other period in history due to the nature of how it works. When communicating through social media, you can build stronger relationships with your customers, but when doing so, make sure the messages you send don’t sound too automated. When you have a strong relationship with your acquaintances on social media, it becomes easier to encourage promotion of your company. This can be the company blog being shared throughout different platforms, or positive tweets about the business as a whole.

Market the company website 

It is crucial to use social media to market the company website, as networking sites are the best way to get regular traffic to your particular site. By marketing on platforms such as Facebook, Twitter, and LinkedIn, you can build your audience whilst potentially increasing profit. Try directing your social media audience to the website store, and this way, they may be tempted into buying products online.

Incentivise your customers to share

In order to become a popular brand online, it is a must that your products and posts are shared on a massive scale, so it is crucial that you incentivise your customers in order to do so. Providing that you have built good relations online with your customers, it shouldn't be too hard to encourage, but another way to ensure that you receive more recommendations is to engage in different online discussions, and throughout these, announce different types of deals that you are offering at the time of posting. This will also give you an incentive to maintain your social media accounts to the highest quality, as many sales and interest can be a product of marketing online.

social media marketing
Source: digourideas.com

Act as a guide

Why will your customers invest in your products? What will they do with it? Use social media to tell them these things, and act as their guide. Besides offering your products online, tell them how best to utilise what you are offering, and this can humanise your company, as not every post you make will be about trying to make a profit by selling. When advertising your products, share links to your Instagram and Pinterest where you will show your customers unique ways of using the products. This may encourage people to invest in your business, as you are proactive and creative in the way you use social media.

Showcase your products 

Utilise social media’s visual aspect by showcasing all of the things your business offers to the general public. This can ensure that current customers stay loyal, whilst attracting the attention of new fans who receive shares from the current crop of supporters. Using images can boost potential interest in general as it displays a confidence in your products not only from a functional point of view but also a cosmetic one.

These tips can help your business thrive in a digital world that is currently highly competitive. Despite a great number of companies using the online world to promote products, many make silly little mistakes that can cost them customers in the long run. By taking the advice above, your business could be attracting new customers in no time.


Alex is an English Literature and Sociology undergraduate whose love for written word has led him to write about some obscure topics in his time. Currently a content writer at Social Media Frontiers, be sure to follow him @AlexSatSMF.

Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
Expand Your Business Using Social Media Reviewed by Alex Smith on Wednesday, July 02, 2014 Rating: 5
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