Apple's Next Step?
This Could Be Apple’s Biggest Innovation Since the iPhone
Many have deliberated over what a post-Jobs
Apple might look like, and current CEO Tim Cook has offered those doubters a vision of the
company’s future: virtual wallets. He says that ‘we have almost 800 million
iTunes accounts and the majority of those have credit cards behind them. We already have people using Touch ID [Apple’s
fingerprint reader] to buy things across our store, so it’s an area of interest
to us’.
The “it” refers
to virtual wallets – smartphone apps meant to replace the need for credit cards
and cash. Don't be fooled, this is a step further than Barclay’s contactless debit cards.
But getting
people to ditch their trusted, and highly protected, credit cards is proving
tricky for developers – Google’s Wallet for Android has cost the company three
years and half a billion dollars but is largely unknown.
 |
| Source: informationng.com |
However, Apple may
succeed where Google failed – the company already has hundreds of millions of
users’ credit card numbers on file; a device that people carry around with them
at all times; and even a fingerprint system to authenticate transactions
(ensuring that stolen iPhones couldn’t be used for payments). The ingredients
are there, it seems it’s just a case of mixing them all together.
Recent graduate and now interning as content editor, when she's not
writing articles Katie can quite likely be found festival-ing,
holiday-ing or reading a book (dedicated English student that she is). Follow her @KatieAtSMF.
Contact us on Twitter, on Facebook,
or leave your comments below. To find out about social media training
or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
Apple's Next Step?
Reviewed by Anonymous
on
Thursday, July 17, 2014
Rating:
Reviewed by Anonymous
on
Thursday, July 17, 2014
Rating:
Anonymous
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.