Search

Latest News

latest

Apple's Next Step?

This Could Be Apple’s Biggest Innovation Since the iPhone 

Many have deliberated over what a post-Jobs Apple might look like, and current CEO Tim Cook has offered those doubters a vision of the company’s future: virtual walletsHe says that ‘we have almost 800 million iTunes accounts and the majority of those have credit cards behind them. We already have people using Touch ID [Apple’s fingerprint reader] to buy things across our store, so it’s an area of interest to us’.


apple virtual wallet

The “it” refers to virtual wallets – smartphone apps meant to replace the need for credit cards and cash. Don't be fooled, this is a step further than Barclay’s contactless debit cards.
But getting people to ditch their trusted, and highly protected, credit cards is proving tricky for developers – Google’s Wallet for Android has cost the company three years and half a billion dollars but is largely unknown. 

apple virtual wallet
Source: informationng.com
However, Apple may succeed where Google failed – the company already has hundreds of millions of users’ credit card numbers on file; a device that people carry around with them at all times; and even a fingerprint system to authenticate transactions (ensuring that stolen iPhones couldn’t be used for payments). The ingredients are there, it seems it’s just a case of mixing them all together.


Recent graduate and now interning as content editor, when she's not writing articles Katie can quite likely be found festival-ing, holiday-ing or reading a book (dedicated English student that she is). Follow her @KatieAtSMF.

Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
Apple's Next Step? Reviewed by Anonymous on Thursday, July 17, 2014 Rating: 5
All Rights Reserved by Social Songbird © 2012 - 2019

Contact Form

Name

Email *

Message *

Powered by Blogger.