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Vogue Uses Smart App To Bag More Sales

How Instagram became shoppable

It has recently emerged that the women’s magazine, Vogue is allowing users to purchase items they see on their Instagram accounts.

Instagram and online shopping

It is as simple as it sounds. If the user sees a product on their Instagram feed they like the look of, all they need to do is click on the link below the product and they will receive an email containing a link to the product itself ready to go straight to the checkout.

This is all courtesy of the ‘LIKEtoKNOW:IT’ platform which, once signed up, allows users the opportunity to take advantage of apps such as Instagram and take the hassle out of searching for their desired product before buying.


Instagram and online shopping
Source: LIKEtoKNOW:IT

It is a win-win scenario as products are easier to access for customers, and Vogue gets a commission from every ‘LIKEtoKNOW:IT’ sale.

This, it seems, is beginning to pave the way for an alternative fashion to buy products; allowing quicker and more efficient shopping, as well as aiding the company investing in the platform, to acquire new online customers.

Instagram and online shopping

Vogue is a huge magazine with a worldwide scope so no doubt that if proved successful, others are likely to follow.


Hi my name is Julie! Fresh out of university studying journalism, I love to have a good laugh and I believe in always keeping an open mind. In my spare time, if you don't catch me between two pages of a book, you'll most likely find me in front of the computer or the TV! I also like to make cakes if I have the time (and the ingredients!)... or as my friends like to call them, Bundy Buns. Make sure you follow me @JulieAtSMF.

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Vogue Uses Smart App To Bag More Sales Reviewed by Nicolas At SMF on Saturday, June 07, 2014 Rating: 5
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