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Social Media Stars Swap The Small Screen For Real Life

Time To Roll Out The Social Media Red Carpet

70 performers, across three stages, with 12,500 in attendance, all for an event to celebrate social media stars. This was all for DigiFest NYC, where people who have created mass followings on sites such as YouTube, Instagram and Vine step out from behind the camera, and face their fans in real life.

social media events
Source: bizjournals.com


The festival, which took place at Citi Field in Queens on Saturday afternoon, was headlined by Our2ndLife, who are a group of males who became famous by videoing themselves trying to balance cotton balls on their heads, drinking anchovy, and also drinking hot pepper smoothies. The credentials were high then.

Meridith Valiando Rojas, who is the co-founder of DigiTour Media said that “it’s all about bringing the internet to life.” It is a great opportunity for many also, as YouTube personalities are now proving to be much more than a flash in the pan. Therefore many talent agencies, book publishers and TV networks all rushed to the event to capitalise on the next big thing in media. The biggest investment though came from concert promoters betting that millions of clicks on popular videos would translate into ticket sales. The gamble has seemingly paid off though with DigiTour media selling 18,000 tickets last year, and it expects to sell 100,000 this year and 250,000 in 2015.

The surge in popularity of social media events across the world makes sense, as fan bases are growing, but they need tending to also, so setting up events and festivals is a way to bring fans together and open up doors for the future. It also gives the people behind the screen an opportunity to perform in front of thousands of people. It doesn't always result in a positive though, as although these people are great creators, that doesn't necessarily mean they are good performers. “I was worried it would get pretty awkward pretty quick,” said David Malloy, the founder of Teen Hoot, an entertainment company based in Tennessee. “These creators, some of them famous for making six-second Vine videos, have to do more than get up there and smile and giggle.”

social media events
Source: socialmediatoday.com

Teen Hoot has expanded recently to bring YouTube celebrities to San Diego and Seattle, and they are also holding a festival in Florida dedicated to social media stars. From these, it can be seen that the growth of social media has gone global, and DigiTour has set up a European division because of this.

Social media is creating the celebrities of tomorrow, and this is great because to many, it becomes an attainable dream. The downside is that there will be more people who value the skill of throwing yourself off a roof, rather than good old fashioned communication.


Alex is an English Literature and Sociology undergraduate whose love for written word has led him to write about some obscure topics in his time. Currently a content writer at Social Media Frontiers, be sure to follow him @AlexSatSMF.

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Social Media Stars Swap The Small Screen For Real Life Reviewed by Unknown on Wednesday, June 11, 2014 Rating: 5
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