Want To Gain Sales Through Social Media? Here Are Three Vital Questions That Need An Answer - Social Songbird


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Want To Gain Sales Through Social Media? Here Are Three Vital Questions That Need An Answer


Social media has changed over the past few years.  Ever since businesses got hold of social media, simple dialogue has turned into serious transactions, and businesses are also using the platform to create intricate marketing strategies. In order to create good sales from social media, it is vital that companies must know the answer to these three vital questions.

sales on social media
Source: viralheat.com

Who to connect with?

The correct tools will help a company make this decision, and there are some great ones out there. The latest sales and service technologies use real-time text analysis to browse through and categorise posts. This ensures that the firm will be put in contact with consumers of whom express an interest in the products that will be delivered.

This can save a whole lot of valuable time, and if the company is manually seeking the correct contacts, then there may be a better chance searching for a needle in a haystack. There are so many accounts and users out in the networking world that it would take too long to build up a list of relevant contacts. By investing in the latest technology, the company could benefit from specified searches to secure serious customers.

What to say?

Once good connections have been established, it is vital that the company keeps them interested by saying the right things. There are always temptations to copy and paste generic responses, but actually responding with personal genuine message goes a long way. It is important to value quality over quantity, and this means that meaningful customer engagement can be made

A personal touch is also an effective strategy, and is  atraditional customer service tactic that always works.  When a consumer’s need is acknowledged, offer a solution to the need, and you will kick off a meaningful interaction. Following the customer is also a good way of making them feel valued, and it opens the door to future communication.

sales on social media
Source: blog.hubspot.com

What happens next?

Social media engagement should be the start of the conversation between the company and a potential customerNetworking plants the seed that will hopefully develop into a tree that allows both parties to prosper. It is vital to turn a prospect into a client though, and a way to do this is to continue the conversation away from social media. This way, the company can secure any sales that need to be finalised, and more importantly, take any payments.

By switching to phone or email conversation, there is room for traditional sales process to commence. From here, the opportunities are endless, as there has been a trust won by the company, and once trust is established, the client is more likely to make a purchase.

Social media is a great way to increase sales, and these three questions are the very basics of how to become successful. If these are put into practice, then the networking platforms out there can be used as a great asset to any company across the globe.

Alex is an English Literature and Sociology undergraduate whose love for written word has led him to write about some obscure topics in his time. Currently a content writer at Social Media Frontiers, be sure to follow him @AlexSatSMF.

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Want To Gain Sales Through Social Media? Here Are Three Vital Questions That Need An Answer Reviewed by Unknown on Tuesday, May 20, 2014 Rating: 5
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