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The Worst Social Media Mistakes For Businesses

Social media - best friend or worst enemy?

Businesses often make mistakes, and lets face it, after all they are spearheaded by human beings, but aside from criminal activity, the worst mistake a company can make is handling its social media in the wrong way. Many companies think it is easy to get it right online, which it is, but there are also a few things you must avoid.

social media for business
Source: sterndmb.com


A whole lot can go wrong when it comes to the use of social media for your business. There is a huge scope for success though in this field, but you need trained, directed individuals who know the companies marketing strategy inside out.

Initial Rush

A lot of companies are likely to employ various interns to take charge of the social media networks, but it is far more effective to bring in a trained employee to post updates, manage comments, and keep in touch with loyal followers. This will ensure that the fans will stay happy, and in turn this generates more recommendations online.

Although Facebook is a huge part of many company’s marketing and communication plans, there are also many other platforms to choose from that can have a positive effect on the business. Amongst these are YouTube, Pinterest, and LinkedIn. Each one of these offers a different way of promoting the company, and diverse ways of sharing your content.

Designating the right jobs to the right employees is crucial for success online, and decisions such as these can make all the difference when selling and gaining more followers who are prepared to invest in your products.

The Bad Blog

So many business blogs are out-dated, or not relevant at all. It is crucial that any blog that is being maintained regularly is done so with fun, interesting, and relevant topics. It is always nice to add a few curveballs into the mix every once in a while, but too many and the blog will lose its identity as a part of the company.

Any bad blog you come across may be due to the fact that there is no specific content manager to oversee the posts, and a product of the bad blog can lead to:

·      Infrequent updates
·      Poor grammar and sub-standard spelling
·      Unformatted content
·      Written from a brand’s perspective
·      Boring
social media for business
Source: seoinc.com

Poor Manners

Social media presents a fantastic way of communicating with consumers, capitalists, and other businesses. Overly ambitious posts, and confidence overloads can lead to people saying the wrong thing.

If your customer service system is set up on Twitter, then it is crucial that you deal with customer complaints quickly and politely to uphold the brand’s good reputation. Getting into petty tiffs with customers online can be awfully embarrassing for a firm, and this will potentially lose you some followers, and also some future customers.

These are just a small number of things to look out for when commencing your journey on social media, but if you follow them you will create a successful brand online that will attract new customers. Social media is a great way to elevate a company to the next level purely because of the number of people who use the networking sites, and if you take the advice above, then you will be on the correct road to help you prosper.


Alex is an English Literature and Sociology undergraduate whose love for written word has led him to write about some obscure topics in his time. Currently a content writer at Social Media Frontiers, be sure to follow him @AlexSatSMF.

Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
The Worst Social Media Mistakes For Businesses Reviewed by Unknown on Thursday, May 15, 2014 Rating: 5
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