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Opinion - Voice It On Social Media

Voicing your opinion on Social Media with impact

Voicing your opinion has never been easier with the help of social media. There was once a time where if you wanted to pass comment on a brand, product or service, you had to go through the rigmarole of phoning a customer service department, or even worse having to actively write a letter (no way). Google changed all that, as now they are the entry point to anyone looking for specific information on a company.

brand awareness and engagement
Source: researchlive.com

With social media in the mainstream, the average customer will be likely to receive an instant response without any phone calls, or the use of a feather quill. Gone are the days where you have to wait for the royal mail to deliver your response 4 weeks late.

The birth of networking means that it’s now easy to voice your opinion about everything! Even to the point where millions are being offended on a daily basis in 140 characters or less. More businesses recognised this and are paying more attention to what is being said online.

To voice your opinion effectively, there are a few tips that should be considered:

Be you

Social media is a hotbed of customer complaints, but sometimes you just want to either praise or mention a firm. If so, always use your real name so that the company can find out who you are. By doing this they will be able to respond quickly, and may personally to your comment.

Try customer service the old way

Old school tactics can often come in handy, and having your name and concern on record is one of the most effective ways to build your relationship with a company.

brand awareness and engagement

Do your research

Before diving in with a crazy complaint, be aware. Check some background information about the overall reputation of the company, and how they usually handle complaints. Search all their social media accounts and see how they generally conduct themselves online.

No guns blazing

Don’t go in using all of your cards straight away because this can backfire. Be calm and ask if someone can resolve your issue first. Social media is in the public eye, and you don’t want to embarrass yourself.

Don’t make a scene

If you want to generate interest for your own personal glory, then make a video of your singing in front of an open fire and post it on YouTube. Keep the complaint simple and courteous, and you will most likely get a response that treats you with respect.

Alex is an English Literature and Sociology undergraduate whose love for written word has led him to write about some obscure topics in his time. Currently an intern at Social Media Frontiers, be sure to follow him @AlexSatSMF 

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Opinion - Voice It On Social Media Reviewed by Unknown on Thursday, May 08, 2014 Rating: 5
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