Making Profit Online For Your Business Via Social Media - Social Songbird


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Making Profit Online For Your Business Via Social Media

Knock out your competition

The most popular marketing campaigns over the past few years have all been done over social media. Most companies are seeing social media as the platform to sell, and most have Facebook profiles at the very least. Advertising is mostly done over the internet now, and many companies are even setting up their customer service base on networking sites, such as Twitter.

social media for business

It is a win win for everyone involved, as the social media sites are gaining more traffic, ultimately boosting their audience, and the companies using the sites are gifted a great platform which enables them to take care of most departments in the company easily and efficiently.

Despite social media's influence on marketing, the principals will always be the same, and it will always be about establishing connections. With that said, there are some things to consider when using social media to market your company.

Speak to the individual

Marketing is about interpersonal skills that will lead to connecting with people who will eventually become customers. This has always been the case, and social media has only made this an easier task.

Behind the LED screens though sits an actual person, who wants to connect with another real person. The job in hand is to connect with them, and not their screen name. If they don’t trust you fully then they will not invest in your company, therefore you will not see any profit. To do this, do not use generic terms, and try and be as personable as possible without being intrusive. Giving someone a personal touch when in dialogue goes an awful long way.

Be a good listener

The popularity around social media stems from the fact that it creates a two-way interaction. This requires some people to listen, and as hard as that may be for many, the rewards are there to see. Unlike TV adverts or traditional print advertising, social media has the ability to talk back, and great feedback can be absorbed if you’re prepared to listen and learn.

One thing to avoid is another robotic social media stream that delivers standard messages, which include no inventiveness. Be flexible with the content posted, and show your audience that you are there for interaction when needed.

social media for business

Choose the correct platform

This is crucial to get right if you want to make a profit, and it will require some research before making a decision. Where do your customers set up camp online? Do they prefer to scroll through pictures by using Instagram, or are they music fanatics who can’t get enough of SoundCloud?

This is vital information, because if you get it wrong, you could be in a situation where you are putting all your energy and time into a platform that holds none of your customers, therefore leaving you with no profit.

Limit your time

Don’t overdo social media. A lot of people do and it has a disastrous effect on the work that needs to be put in in the real-world. Go on social media for a limited amount of time per day (maybe have a specific slot) and then take care of the rest of the work that will bring in real profit.

These are basic pieces of advice that should get you on the road to success when marketing on social media. It is a great platform to sink your teeth into, and if done well then profits will be surging in before you know it.

Alex is an English Literature and Sociology undergraduate whose love for written word has led him to write about some obscure topics in his time. Currently a content writer at Social Media Frontiers, be sure to follow him @AlexSatSMF.

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Making Profit Online For Your Business Via Social Media Reviewed by Unknown on Tuesday, May 13, 2014 Rating: 5
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