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Social Media News - Getty Images makes 35 million photos available for free

Getty Images - Free giveaway

The world’s largest social media photo agency, Getty Images, has made the majority of its online library free to view and use.  This move comes as the firm looks to combat the ever-worrying threat of online piracy.

Getty Images
Source: yoneiyal.com
This is massive news for bloggers, as now there will be millions of famous images available at no cost for blogs and social media sites. The photos will be “framed’ with a code that will directly link back to Getty’s website.

Getty made the move after acknowledging that thousands of its images were being used without attribution.  In this case it makes sense for them to be making the images free whilst still marketing their site with the code.

Craig Peters who is a business development executive at the Seattle-based firm said “if you want to get a Getty image today, you can find it without a watermark very simply,” Peters then went on to say “the way you do that is you go to one of our customer sites and you right-click.  Or you go to Google image search or Bing Image Search and you get it there.  And that’s what’s happening.”

Getty Images are said to be making up to 35 million photos available through the new “embed tool”, and this feature also allows the user to share the images on the social media sites Twitter and Tumblr.

Users can also choose from specific genres, including sports events, stock images, celebrity gatherings and fashion shows.  An example would be the recent Oscars AwardsShow. 

Despite the newfound liberation that users have on the site, there are some exceptions.  These are primarily editorial photos of events such as the 11 September terrorist attacks in America or the protests in Tiananmen Square in 1989.
Source: 1jour1pub.com

It is a major disappointment and almost failure in a way for Getty Images, as by introducing these new features, they are basically admitting defeat in the battle against people who want to take their images.  By offering to embed photos is their way of saying they cannot effectively police the use of their images.

There are some positives though as like YouTube, the company could use the code to serve advertisements in the future, and this would allow Getty Images to generate revenue by sharing its catalogue.

Whilst many have praised the decision to make images readily available for free, photographers are up in arms about the move.  Participation in the scheme is mandatory for all contributors to the site, with exception of those who contribute to the elite Reportage by Getty Images and Contour by Getty Images.

Many photographers now fear that through this move, they will gain no commercial recognition due to their photos being made available for free, and therefore they will make no money.

Commercial users of Getty’s library, including newspapers, television channels and advertisers will continue to be charged however.

Alex is an English Literature and Sociology undergraduate whose love for written word has led him to write about some obscure topics in his time. Currently a content writer at Social Media Frontiers, be sure to follow him @AlexSatSMF.

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Social Media News - Getty Images makes 35 million photos available for free Reviewed by Unknown on Friday, March 28, 2014 Rating: 5
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