Social Media News: Let's eat social!
Source: mediabistro.com
You've got to admit that Birdseye are on to a winner; what's better than a social media version of smiley faces? According to senior brand manager Pete Johnson, the idea behind the #NEW and #tasty labelled treats is to "get people talking around the table and help to make mealtimes more enjoyable". They feature five different potato shapes; the hashtag, @ symbol, an asterisk, the heart emoticon and our old favourite the smiley face emoticon. Yummy!
Is it an example of social media gone mad? Perhaps. Either way, it is a great example of different markets trying to get in on the social media craze. Whether Birdseye's marketing scheme will work or not, you at least have to give them points for trying.
From the days where Alphabites were the done thing, allowing children to practice their ABC's whilst dining on Birdseye's frozen finest, we've moved into a whole new era. Children (and, let's face it, adults too) will be happily arranging their favourite tweets or mentions at the dinner table.
Charlotte is a trainee journalist, who loves writing about anything and everything. Currently an intern at Social Media Frontiers, you can follow her @charlotteatsmf and @CharlotteR_4
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Social Media News: Let's eat social!
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Reviewed by Anonymous
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Friday, February 28, 2014
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Anonymous
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