Mobile Marketing - Using Social Media On Mobile Phones
Nowadays people use their mobile phones for many reasons, they spend a lot of time connecting with friends and accessing social media networks to share information, pictures and news. The majority of smartphone users will have a number of apps, but research has shown that the most frequently used of these apps are the social media apps, such as Facebook, Twitter and Instagram. The question this poses is in what ways and how often are people using their mobile phones to access social media networks?
Source: gsmnation.com
This ability to update your social media profile immediately has led to increasing access of social media on smaller, portable devices over traditional desktop usage and findings have shown that smartphones and mobile devices are now the primary portal used to access services such as Twitter and Facebook. Improvements in access to 3G and 4G networks has further increased the access of social media by mobile users meaning we are even more likely to turn to using social media on a portable device.
Studies have even shown that social networking is now the
most frequent activity on mobile devices and is even more common than gaming, with
the average time spent on social networking apps by phone users being 24 minutes
a day. In a Mobile Consumer Survey by Adobe in 2013, 71% of people were
reported to use their mobile device to access social media.
Research has also found that people are twice as likely to use social media on smartphones than on tablets, due to the fact that tablet users act more like they would on a desktop computer. This suggests that it is the small and portable nature of a mobile phone which is one of the main factors which leads people to use social media more as it allows them to update their profiles and statuses as events happen. For instance, mobile use of social media networks also allows people to check-in their location immediately when they are on the move so that they can inform their friends of their current plans. Access to social networks through smartphones has made this kind of communication possible, when previously real time updates on social media could not be carried out.
Research has also found that people are twice as likely to use social media on smartphones than on tablets, due to the fact that tablet users act more like they would on a desktop computer. This suggests that it is the small and portable nature of a mobile phone which is one of the main factors which leads people to use social media more as it allows them to update their profiles and statuses as events happen. For instance, mobile use of social media networks also allows people to check-in their location immediately when they are on the move so that they can inform their friends of their current plans. Access to social networks through smartphones has made this kind of communication possible, when previously real time updates on social media could not be carried out.
As the recent article on consumer behaviour and time spent on social media stated, people are increasingly using social media to alleviate
boredom and as a way to entertain themselves. As young people these days constantly
have their phones on them, and in the US 91% of adults have their mobile phone
within an arm’s reach 24/7, it isn’t surprising that they will often access
social media websites from their phones as a method of entertainment. This
makes social media a good platform to connect with a wide audience of people,
who will be reachable instantly through their smartphones.
Source: flowtown.com
The increasing use of social networking apps specifically
created for mobile phones, such as Instagram has also added to the increase in
use of social networks on smartphones. This has increased the ability to
instantly share what you are doing online with a group of friends, but can also
be a valuable tool for businesses hoping to market their own products. With
people constantly sharing information over social networks, using social media
could be an imaginative way to target a new audience. Take a look at our past
article on ‘26 Tips for Using Instagram for Business’ to see how Instagram on
mobile devices can be a great way to market your brand.
Source: theguardian.com
How often do you use social media on your phone? What do you
do when using social media on your phone?
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
Mobile Marketing - Using Social Media On Mobile Phones
Reviewed by Anonymous
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Friday, September 20, 2013
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Reviewed by Anonymous
on
Friday, September 20, 2013
Rating:
Anonymous
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
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