Social Media Promotion Of The Week: 28/06/13
Instagram made headlines last week, releasing Instagram Video, a micro-video sharing service similar to Vine. In this SMPW I have included the best branded Instagram Video of the week, or at least the best I have seen. Also included are two brand/celebrity collaborations, a reinvention of an English classic and a promotional sporting hashtag.
1. RSC – #dream40
For their 40th performance of Shakespeare’s A Midsummer Night’s Dream, the players of The Royal Shakespeare Company have gone online, keeping the audience abreast of affairs with images, quotes and videos posted on a special Google+ page.
The Google+ performance, with each character posting under a special alias, was accompanied by live performances around the country, including a wedding party in Stratford-Upon-Avon, Shakespeare’s birthplace.
Fans of the bard were able to interact with their favourite characters by commenting on their posts on Google+.
2. Samsung and Usher – Looking 4 Myself
This video may be a little old, but definitely deserves a mention, having been viewed a whopping 32,000,000 times on YouTube already.
In the video, Usher battles with an evil version of himself, using a fighting style which combines his dance moves with hand actions used to control the new Samsung Smart TV.
Usher’s new song “Looking 4 Myself” is playing at the beginning of the video.
3. Pepsi Max & Dynamo – Bus Levitation
Another collaboration between a celebrity and a brand, in this video street magician Dynamo levitates alongside a bus. The bus has a Pepsi Max advert across its side and, after landing, Dynamo nonchalantly sips on a can of the stuff.
The video has had almost 3 million views in less than five days.
4. ECB – #RISE for England
To advertise the upcoming Ashes series, the England and Wales Cricket Board are promoting a new hashtag, #RISE, on Twitter, Facebook and Google+.
The #RISE campaign has been complemented by a YouTube video and nationwide billboard advertising.
5. Lululemon – #justmymat Instagram video
Dozens of brands have already created Instagram videos, but Lululemon’s was by far the pick of the bunch. Taking advantage of Instagram video’s stop-and-start editing tachniques, this clever video shows a model performing a single, smooth yoga move in a number of different locations.
The video has had over 22,000 likes.
Which was your favourite SMPW this week?
Contact us on Twitter, on Facebook, or leave your comments below.
Will Sigsworth
Follow us @SocialMediaF & @WillAtSMF
Or go to our Facebook page.
1. RSC – #dream40
For their 40th performance of Shakespeare’s A Midsummer Night’s Dream, the players of The Royal Shakespeare Company have gone online, keeping the audience abreast of affairs with images, quotes and videos posted on a special Google+ page.
The Google+ performance, with each character posting under a special alias, was accompanied by live performances around the country, including a wedding party in Stratford-Upon-Avon, Shakespeare’s birthplace.
Fans of the bard were able to interact with their favourite characters by commenting on their posts on Google+.
2. Samsung and Usher – Looking 4 Myself
This video may be a little old, but definitely deserves a mention, having been viewed a whopping 32,000,000 times on YouTube already.
In the video, Usher battles with an evil version of himself, using a fighting style which combines his dance moves with hand actions used to control the new Samsung Smart TV.
Usher’s new song “Looking 4 Myself” is playing at the beginning of the video.
3. Pepsi Max & Dynamo – Bus Levitation
Another collaboration between a celebrity and a brand, in this video street magician Dynamo levitates alongside a bus. The bus has a Pepsi Max advert across its side and, after landing, Dynamo nonchalantly sips on a can of the stuff.
The video has had almost 3 million views in less than five days.
4. ECB – #RISE for England
To advertise the upcoming Ashes series, the England and Wales Cricket Board are promoting a new hashtag, #RISE, on Twitter, Facebook and Google+.
The #RISE campaign has been complemented by a YouTube video and nationwide billboard advertising.
5. Lululemon – #justmymat Instagram video
Dozens of brands have already created Instagram videos, but Lululemon’s was by far the pick of the bunch. Taking advantage of Instagram video’s stop-and-start editing tachniques, this clever video shows a model performing a single, smooth yoga move in a number of different locations.
The video has had over 22,000 likes.
Which was your favourite SMPW this week?
Contact us on Twitter, on Facebook, or leave your comments below.
Will Sigsworth
Follow us @SocialMediaF & @WillAtSMF
Or go to our Facebook page.
Social Media Promotion Of The Week: 28/06/13
Reviewed by Anonymous
on
Friday, June 28, 2013
Rating:
Reviewed by Anonymous
on
Friday, June 28, 2013
Rating:
Anonymous
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.