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Facebook Tests “Buy Tickets” Button In Israel And The Netherlands

Screen Shot 2013 02 11 at 8.27.22 AM1 Facebook is testing Buy Tickets links for events, but will it get into the ticketing business? [Updated]

Facebook is testing a “Buy Tickets” button beside events in the events tab, as well as on some event pages on Dutch and Israeli servers.

The button was first noticed by Israeli social media company Blink on the page of an upcoming event in Tel Aviv-Yafo. According to AllFacebook, who reported Blink’s discoveries, “the actual transactions take place off the social network, as clicking on the buttons take users to third-party websites.”

A short time after the discovery was made, The Next Web reported that the button had also been discovered on a Dutch event page.

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Before the update, event organisers could put a link to a site where tickets could be bought as a bitly.com link on the event page. Now, Facebook has told InsideFacebook that “it is trying more prominent buttons that direct users to wherever event tickets are being sold”.

Facebook is testing “Buy Ticket” buttons on the events page itself, in the upcoming events tab and in News Feed stories about the event.

The “Buy Ticket” button is very useful for companies, brands and performers marketing events on Facebook, as they can track their conversion rates more easily: if people click on “Buy Tickets” it equals profit. Also, with the “Buy Ticket” button on News Feed stories, users can click through straight to the event website.

If the “Buy Tickets” button proves successful, Facebook may be able to earn revenue providing a ticket selling service online instead on linking to third party sites.

Would you like to see the “Buy Tickets” button become a permanent fixture on Facebook?

Contact us on Twitter or leave your comments below.


Will Sigsworth

Follow us @SocialMediaF & @WillAtSMF

www.socialmediafrontiers.com
Facebook Tests “Buy Tickets” Button In Israel And The Netherlands Reviewed by Will Sigsworth on Wednesday, February 13, 2013 Rating: 5
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