Facebook Surpasses Google Maps As The Most Popular Mobile App in the US
Internet analytics company ComScore has released estimated figures revealing that Facebook overtook Google Maps as the most popular US mobile app late last year.
As the graph shows, up until September both apps were showing a steady increase in Monthly Unique Visitors, then Google Maps saw a drop between September and August from roughly 81,000 to 71,000 MUVs, while Facebook only saw a slight dip.
At its highest point, in December, Facebook was registering over 85,000 Monthly Unique Visitors, while Google Maps had picked up slightly, registering just under 75,000.
Mobile users are also spending the longest time on Facebook of all the apps: 23% of the time they devote to apps is spent on Facebook, with the next most popular, Instagram, only claiming 3%. Google apps combined take a 10% claim.
Google will not be too concerned with these figures, however, as Google Maps expects to see an increase in usage now that it has been released as a standalone app on iOS services.
Google can also count many of their services in ComScore’s top 10 most-used mobile apps in December, including Google Play, Google Search, Gmail, and YouTube.
The reason for Google Maps’ drop in September is obvious: the introduction of Apple Maps which, although a failure, still stole customers from its Google counterpart.
How much time do you spent on Facebook Mobile and the Google Map app?
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Will Sigsworth
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www.socialmediafrontiers.com
Facebook Surpasses Google Maps As The Most Popular Mobile App in the US
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