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Businesses Can Now Post Events On Foursquare

In August last year, the events option was introduced to a few select venues, such as sporting arenas and concert halls. Any business on Foursquare now has the option of creating their own custom event.
 
Businesses can post information about upcoming events on their Foursquare profiles. The event information will appear when a user searches for locations nearby, checks in, or goes back over previous check-ins.

For example, a book shop can advertise an upcoming book signing by a famous author, a pub can advertise a beer festival and retailers could advertise a sale.


Posting an event is simple, just add an event name, date and time to your business’ profile. The Foursquare blog says that the new events option will help users “record their experiences and remember what a great time they had”.

The benefits for business owners and managers are evident: the events will increase publicity, drawing in more customers, and the check-in feature will allow businesses to monitor how successful events are.

The fact that businesses will be able to monitor exactly how successful their event is using Foursquare means that the site could monetize the system in the near future.

Currently, Foursquare’s search engine is not intuitive enough to recommend events, as it does places, but it is highly likely that it will in the near future.

What do you think of Foursquare’s events?

Contact us on Twitter or leave your comments below.


Will Sigsworth

Follow us @WillAtSMF @SocialMediaF

www.socialmediafrontiers.com
Businesses Can Now Post Events On Foursquare Reviewed by Unknown on Monday, December 10, 2012 Rating: 5
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