Worlds first Social Media driven light show. #Energy2012
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| wired.co.uk |
The lights will represent the general feeling towards how the Olympics are going; if the reaction is mixed, only half of the London Eye will be lit, while a mostly positive response will light up a larger section.
EDF Energy – official sponsors of the games - will analyse the general feeling of Twitter users and light up the famous attraction accordingly. Gold indicates positivity, while purple represents a negative response.
The 24 minute show will also feature gold, silver and bronze lighting, which will change depending on the colour of the medals Britain wins, and displays of the Union Jack flag.
The concept is already proving popular; with many Twitter users encouraging followers to use the hash tag in a bid to positively light up the London Eye.
During the Olympics, over 100,000 Tweets are expected to be posted every day on the subject of The Games – for the most part, the comments have been optimistic, with many people getting excited about the upcoming event.
Olympic decathlon gold medallist Mr Daley Thompson has introduced the unique idea, which will be displayed every night of the games at 9pm. He believes it is important for partakers to know their country is supporting and encouraging them.
He stated: "We want to make the EDF Energy London Eye a spectacular showcase of national support for the athletes - and one that will inspire them every night of the Games."
Beth McNally, Marketing Assistant
@BethAtSMF
(CNET.co.uk, 2012)
(thehindubusinessline.com, 2012)
Worlds first Social Media driven light show. #Energy2012
Reviewed by Anonymous
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Monday, July 23, 2012
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Reviewed by Anonymous
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Monday, July 23, 2012
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