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Unless you were living under a rock last summer, you would have been aware of the London riots in August. Between the 6th and the 10th of August London was subjected a string of violent riots, resulting in looting and arson which tried to spread to other major cities across the UK using the power of Blackberry messenger, texting and the social network Twitter to organise the riots.


On August 4th 29 year old Mark Duggan was shot dead by police in Tottenham after they attempted to arrest him on suspicion of planning an armed attack. Due to anger surrounding the circumstances of his death, Duggan’s family members and the local community began a peaceful protest at Tottenham Police Station on the 6th of August. This soon turned to violence and eventually led to the arson, looting and rioting which spread across London. 

                Emergency Services answered 2,169,999 calls relating to the riots, which is 15 times the average number of calls. Before the end of the riots 16,000 police officers were on the streets of London after Scotland Yard brought in officers from 12 other forces including Essex, Kent, Sussex and Cambridgeshire. London’s fire brigade said it was the busiest time in terms of calls and response in recent history.
                So, as I’m sure we were all very grateful for all their help, how did we decide to say thank you? Of course, as the Brits we are, we got a round in.

                London based creative agency Addiction decided that they need to show their gratitude to the Emergency Services. They set up a website and Facebook encouraging the public to ‘pledge a pint’ saying thankyou to the boys (and girls) in blue. They also got the hash tag #buyaboobbyabeer trending on Twitter to help traffic to their campaign website. More than 20,000 visitors flooded the website and there were more than 1,000 people bought the bobbies a beer.

                Fuller’s, one of Britain’s largest brewery chains, supported the idea and agreed to give members of the emergency services a free drink in selected pubs from last August. A total of more than £7,000 worth of drinks were given to emergency service workers over the weekend.

                Managing partner at creative agency Addiction (anyone else notice the irony?), Jamie Harvey said the company just wanted to say thanks to all the work the emergency services do, and wanted them to have a drink on us, the people of Britain.

 Just goes to show how social media can help spread an idea across the nation. Next time you see a police officer, paramedic or firemen get a round in. Probably best to wait until they are off duty though…

For more information, visit; www.buyabobbyabeer.com

Author: Mollie Goodfellow
Social Media Frontiers – Client Manager
@MollieatSMF


#buyabobbyabeer Reviewed by Anonymous on Wednesday, May 09, 2012 Rating: 5
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