What People Are Pinning on Pinterest
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What People Are Pinning on Pinterest
Home, Arts and Crafts, and Style/Fashion are the most popular
categories on Pinterest, a third-party study released Monday indicates.
According to business intelligence firm RJ Metrics,
17.2% of all pinboards are categorized under Home, followed by Arts and
Crafts (12.4%), Style/Fashion (11.7%), Food (10.5%) and
Inspiration/Education (9.0%). Of those, food is the fastest-growing
category. It’s also the category that gets the most repins, generating
on average more than 50% repins than the second most reshared category,
Style and Fashion.
The results were drawn across a sample of approximately 1 million pins across 9,200 different users.
The study also identified the most popular board names on Pinterest.
More than 3% of all boards are titled “For the Home,” followed by “My
Style,” (1.97%), “Products I Love” (1.86%), “Books Worth Reading”
(1.68%) and “Food” (1.23%). Interestingly, pinboards about
products tend to generate the most “likes” from users.
Among the other findings, some of which were published last month:
- More than 80% of all pins are repins.
- Online crafts marketplace etsy.com is the most popular source for pins, accounting for a little more than 3% of all content on the site. Google.com, flickr.com, tumblr.com and weheartit.com round out the top five sources.
- Users who have joined Pinterest more recently (between November 2011 and December 2011) are less active than those who joined the site between August 2011 and October 2011.
Given the above, it’s little wonder that Pinterest has become a top traffic driver to the websites of women’s lifestyle magazines as well as independent blogs. The two-year-old site has 11.7 million active registered users, according to estimates from AppData.com.
Top 10 Categories on Pinterest
1. Home (17.2%)
2. Arts and Crafts (12.4%)
3. Style/Fashion (11.7%)
4. Food (10.5%)
5. Inspiration/Education (9.0%)
6. Holidays/Seasonal (3.9%)
7. Humor (2.1%)
8. Products (2.1%)
9. Travel (1.9%)
10. Kids (1.8%)
2. Arts and Crafts (12.4%)
3. Style/Fashion (11.7%)
4. Food (10.5%)
5. Inspiration/Education (9.0%)
6. Holidays/Seasonal (3.9%)
7. Humor (2.1%)
8. Products (2.1%)
9. Travel (1.9%)
10. Kids (1.8%)
10 Most Popular Board Names on Pinterest
1. For the Home (3.15%)
2. My Style (1.97%)
3. Products I Love (1.86%)
4. Books Worth Reading (1.68%)
5. Food (1.23%)
6. Favorite Places & Spaces (1.00%)
7. Recipes (0.75%)
8. Craft Ideas (0.74%)
9. Christmas (0.72%)
10. Crafts (0.65%)
2. My Style (1.97%)
3. Products I Love (1.86%)
4. Books Worth Reading (1.68%)
5. Food (1.23%)
6. Favorite Places & Spaces (1.00%)
7. Recipes (0.75%)
8. Craft Ideas (0.74%)
9. Christmas (0.72%)
10. Crafts (0.65%)
Original article here
What People Are Pinning on Pinterest
Reviewed by Anonymous
on
Thursday, March 22, 2012
Rating:
Reviewed by Anonymous
on
Thursday, March 22, 2012
Rating:
Anonymous
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