More businesses look set to make social media use part of their everyday activities in 2011, new research has suggested.
Marketing analysts at eMarketer.com expect spending on display advertising for sites such as Facebook to rocket by 70 per cent or more worldwide this year.
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This will take their share of online advertising to almost 11 per cent, meaning that business owners will have more opportunities to increase communication with their clients or customers.
Total advertising spending on social networks could go up by as much as 55 per cent.
"The primary driver of the change in projected spending is greater ad spending on Facebook, by far the biggest player in the space," said eMarketer.com.
Facebook reached 500 million users worldwide last year.
However, anyone using a social network as part of a business plan will need to consider security too, as a recent report from Sophos found that two-thirds of users have been spammed in the past year, while many have also received malware.
Social network advertising ''to increase in 2011''
Reviewed by Mili and Paul
on
Tuesday, February 08, 2011
Rating:
Reviewed by Mili and Paul
on
Tuesday, February 08, 2011
Rating:
Mili and Paul
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
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