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Businesses failing to adopt a social network ''is frustrating''

The failure of some businesses to utilise at least one social network to boost their operations is frustrating, one expert has said.

Scott Klososky, author of the new book Enterprise Social Technology, told InternetNews.com that firms which do not move with the times face missing the boat when it comes to competing with their peers, eECRMguide.com reports.

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He explained that some managers are put off sites such as Facebook because of potential security threats, but likened this to throwing out the world's original PCs because their floppy disks could be lost.

"The biggest benefit is all about connecting people at a price and scale we've never had and at a speed we've never had," Mr Klososky commente

The expert recommended using a social network like Facebook to communicate with customers and an enterprise-specific tool internally.

Earlier this month, Tom Clancy, writing for Fresh Business Thinking, recommended using social media to assist with recruitment.
Businesses failing to adopt a social network ''is frustrating'' Reviewed by Mili and Paul on Tuesday, February 08, 2011 Rating: 5
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