Research firm Gartner has predicted that 20 per cent of employees will use social networks as their preferred mode of communication by 2014.
Monica Basso, research vice president, said that the trend will be driven by greater availability of social-networking services that are suited to the business, coupled with changing demographics and work styles.
"In the past, organisations supported collaboration through email and highly structured applications only," she said.
"Today, social paradigms are converging with email, instant messaging and presence, creating new collaboration styles."
However, she said that a truly collaborative, effective and efficient workplace will not arise until organisations make these capabilities widely available and users become more comfortable with them.
"Technology is only an enabler; while changes in culture are essential to widespread adoption," Basso added.
She also said that the rigid distinction between email and social networks will erode over time as more social attributes such as contact brokering are incorporated into email, while social networks will develop richer email capabilities.
Vendors such as Microsoft and IBM will soon add links to internal and external social networks from within email clients and servers, making services such as contacts, calendars and tasks shareable across email and social networks.
Gartner also predicts that by 2012, contact lists, calendars and messaging clients in smartphones will be social-enabled applications.
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Monica Basso, research vice president, said that the trend will be driven by greater availability of social-networking services that are suited to the business, coupled with changing demographics and work styles.
"In the past, organisations supported collaboration through email and highly structured applications only," she said.
"Today, social paradigms are converging with email, instant messaging and presence, creating new collaboration styles."
However, she said that a truly collaborative, effective and efficient workplace will not arise until organisations make these capabilities widely available and users become more comfortable with them.
"Technology is only an enabler; while changes in culture are essential to widespread adoption," Basso added.
She also said that the rigid distinction between email and social networks will erode over time as more social attributes such as contact brokering are incorporated into email, while social networks will develop richer email capabilities.
Vendors such as Microsoft and IBM will soon add links to internal and external social networks from within email clients and servers, making services such as contacts, calendars and tasks shareable across email and social networks.
Gartner also predicts that by 2012, contact lists, calendars and messaging clients in smartphones will be social-enabled applications.
Social networking to displace the role of email
Reviewed by Mili and Paul
on
Tuesday, November 16, 2010
Rating:
Reviewed by Mili and Paul
on
Tuesday, November 16, 2010
Rating:
Mili and Paul
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