For some time now, social networking has been trumpeted as the technology that will change the way we do business. However, while there have been cases of Twitter or Facebook campaigns transforming business brands and helping firms better gauge what their customers’ concerns are, there has been little tangible evidence of how social media can help bring an improvement to a company’s productivity, and ultimately, the bottom line.
Most senior marketing and PR consultants expect to step up their spending on social media over the next year, according to a new study.
Social Media and Online PR Report 2010, by Econsultancy and bigmouthmedia, found that 83 per cent of businesses surveyed planned to spend more on social media in 2011, although a third said that limited budgets were a problem.
One way that businesses can use social media to improve productivity is to set up an internal social network. SAP’s CIO, Oliver Bussmann, recently told Computing about the need for IT companies to pioneer new technologies so that end users can follow suit. As a result, SAP set up an internal Twitter-like tool to improve communication among employees. Another IT vendor, Dell, has set up a social networking tool inside the business.
Most large businesses have an intranet and internal blogs, but in 2007, Dell took its IdeaStorm site, which allows customers to share new ideas with the company, and repurposed it to create EmployeeStorm – a site that enables Dell’s employees to air views, opinions and ideas across the business.
The tool enables employees to better communicate and collaborate, and is seen as an alternative to using email, according to Michael Buck, director and general manager for Dell’s global small and medium online business.
“It has enabled two-way communication among employees and offers a collab orative way of getting peer feedback. But the main benefit is that you get relevant business updates about what’s going on within the company,” he said.
Buck added that setting up the site was relatively inexpensive and that the main costs involved are around maintaining and refreshing content on the network.
Most senior marketing and PR consultants expect to step up their spending on social media over the next year, according to a new study.
The Social Media and Online PR Report 2010, by Econsultancy and bigmouthmedia, found that 83 per cent of businesses surveyed planned to spend more on social media in 2011, although a third said that limited budgets were a problem.
One way that businesses can use social media to improve productivity is to set up an internal social network. SAP’s CIO, Oliver Bussmann, recently told Computing about the need for IT companies to pioneer new technologies so that end users can follow suit. As a result, SAP set up an internal Twitter-like tool to improve communication among employees. Another IT vendor, Dell, has set up a social networking tool inside the business.
Most large businesses have an intranet and internal blogs, but in 2007, Dell took its IdeaStorm site, which allows customers to share new ideas with the company, and repurposed it to create EmployeeStorm – a site that enables Dell’s employees to air views, opinions and ideas across the business.
The tool enables employees to better communicate and collaborate, and is seen as an alternative to using email, according to Michael Buck, director and general manager for Dell’s global small and medium online business.
“It has enabled two-way communication among employees and offers a collab orative way of getting peer feedback. But the main benefit is that you get relevant business updates about what’s going on within the company,” he said.
Buck added that setting up the site was relatively inexpensive and that the main costs involved are around maintaining and refreshing content on the network.
superprinters.ca
Most senior marketing and PR consultants expect to step up their spending on social media over the next year, according to a new study.
Social Media and Online PR Report 2010, by Econsultancy and bigmouthmedia, found that 83 per cent of businesses surveyed planned to spend more on social media in 2011, although a third said that limited budgets were a problem.
One way that businesses can use social media to improve productivity is to set up an internal social network. SAP’s CIO, Oliver Bussmann, recently told Computing about the need for IT companies to pioneer new technologies so that end users can follow suit. As a result, SAP set up an internal Twitter-like tool to improve communication among employees. Another IT vendor, Dell, has set up a social networking tool inside the business.
Most large businesses have an intranet and internal blogs, but in 2007, Dell took its IdeaStorm site, which allows customers to share new ideas with the company, and repurposed it to create EmployeeStorm – a site that enables Dell’s employees to air views, opinions and ideas across the business.
The tool enables employees to better communicate and collaborate, and is seen as an alternative to using email, according to Michael Buck, director and general manager for Dell’s global small and medium online business.
“It has enabled two-way communication among employees and offers a collab orative way of getting peer feedback. But the main benefit is that you get relevant business updates about what’s going on within the company,” he said.
Buck added that setting up the site was relatively inexpensive and that the main costs involved are around maintaining and refreshing content on the network.
Most senior marketing and PR consultants expect to step up their spending on social media over the next year, according to a new study.
The Social Media and Online PR Report 2010, by Econsultancy and bigmouthmedia, found that 83 per cent of businesses surveyed planned to spend more on social media in 2011, although a third said that limited budgets were a problem.
One way that businesses can use social media to improve productivity is to set up an internal social network. SAP’s CIO, Oliver Bussmann, recently told Computing about the need for IT companies to pioneer new technologies so that end users can follow suit. As a result, SAP set up an internal Twitter-like tool to improve communication among employees. Another IT vendor, Dell, has set up a social networking tool inside the business.
Most large businesses have an intranet and internal blogs, but in 2007, Dell took its IdeaStorm site, which allows customers to share new ideas with the company, and repurposed it to create EmployeeStorm – a site that enables Dell’s employees to air views, opinions and ideas across the business.
The tool enables employees to better communicate and collaborate, and is seen as an alternative to using email, according to Michael Buck, director and general manager for Dell’s global small and medium online business.
“It has enabled two-way communication among employees and offers a collab orative way of getting peer feedback. But the main benefit is that you get relevant business updates about what’s going on within the company,” he said.
Buck added that setting up the site was relatively inexpensive and that the main costs involved are around maintaining and refreshing content on the network.
Social media is already delivering tangible business benefits
Reviewed by Mili and Paul
on
Tuesday, November 16, 2010
Rating:
Reviewed by Mili and Paul
on
Tuesday, November 16, 2010
Rating:
Mili and Paul
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.